NICO named Vogue Australia’s Top Pick for Best Sustainable Underwear Brand
There are moments in business that stop you in your tracks - the ones that make all the long days, hard decisions, and quiet persistence feel deeply worth it.
NICO being named Vogue Australia's Top Pick for Best Sustainable Underwear Brand in 2025 is one of those moments.
It's truly an honour to receive this recognition from a publication that has long set the standard for fashion, culture, and thoughtful storytelling.
To have Vogue recognise NICO Underwear not just for design, but for our commitment to sustainability and ethics, means more than I can easily put into words.
"Minimalist design and ethical transparency lay at the heart of NICO, an Aussie brand with a distinct thread of understated luxury throughout their collections," Vogue Australia wrote in a separate piece on January 13, 2026.
"Among their intimates is a plant-dyed, organic cotton collection, both kinder to Mother Nature and to your skin."
When I acquired NICO, my vision was clear: to protect and build upon a brand that genuinely cared about the environment, about women's bodies, and about doing things properly, even when it's harder or slower.
Sustainability isn't a buzzword for us. It's embedded in every decision we make at NICO:
- using thoughtfully sourced fabrics
- prioritising quality and longevity over fast fashion
- producing in a way that respects people, resources, and the planet
To be acknowledged by Vogue tells me that this approach - the quieter, more considered path - still matters.
NICO has never been about chasing trends. It's about creating underwear that feels good to wear and feels good to stand behind. Pieces that women can trust, return to, and feel confident in - knowing they've chosen something made with care.
This recognition is a reflection of the values behind the brand, but also of the community that supports it. Every customer who chooses NICO is part of this story. You are voting for sustainability, transparency, and a different way of doing fashion.
I'm incredibly proud of what NICO represents, and deeply grateful for this recognition.
Thank you to Vogue Australia, and thank you to everyone who has supported NICO along the way. This honour belongs to all of us.
