Blog

Kimberley Caines wins the Sustainability Award at the Sansoniverse Awards.
By Kimberley Caines September 26, 2025
Less than a year into business, I was honoured with the Sustainability Award at the Sansoniverse Awards. Here’s what this recognition means to me, to NICO Underwear, and to the future of sustainable fashion.
Kimberley Canes froze her eggs at age 28.
By Kimberley Caines September 8, 2025
Freezing my eggs at age 28 felt isolating, but it became one of the best decisions I’ve made.
Women’s Health Week
By Kimberley Caines September 2, 2025
As Women’s Health Week and Fertility Week collide, it’s time to ask - are we really putting ourselves first?
Journalist Kimberley Caines is writing interview questions down.
By Kimberley Caines August 7, 2025
As someone who cut her teeth digging for truth without AI, I'm glad I learned how to think before learning how to prompt.
Owner Kimberley Caines is visiting NICO Underwear's makers in India.
By Kimberley Caines July 31, 2025
So much goes into making a single garment - and it's easy to forget just how many hands, hours, and decisions are involved in creating something that feels simple, soft, and effortless to wear.
Kimberley Caines is the owner of NICO Underwear.
By Kimberley Caines July 28, 2025
Good underwear is about more than what you see in the mirror. It’s about how you feel.
Kimberley Caines reflects on one year since leaving journalism.
By Kimberley Caines July 11, 2025
It’s been the most challenging and fulfilling year of my life. I’ve made mistakes. I’ve questioned myself. I’ve grown - quickly and deeply. And I’ve never felt more aligned.
PreservHer is the world’s first dedicated egg freezing education platform.
By Kimberley Caines July 1, 2025
PreservHer has been created to give women real information, not pressure. We offer free resources, expert webinars, and private 1:1 consults to help women make informed decisions about their fertility, on their timeline.
Donald Trump says IVF isn't the way to support reproductive health.
By Kimberley Caines June 23, 2025
We need better education, earlier intervention, and more support for women's fertility. But we also need to be real - sometimes IVF is the only path left.
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